The design challenge was to develop two avocado tools targeted at distinct retail price points. Although both products delivered the same core functionality, each was intentionally designed with unique form, features, materials, and manufacturing strategies to align with different cost targets and retail channels. Multiple divergent concepts were explored to balance performance, manufacturability, and value while creating clearly differentiated product offerings.

Avocado Tools

Prioritize functions

•Slice (score)

•Cube

•Mash

•Scoop

Nice to Have

•Cut in half

•Remove pit

Pain points

•Removing pit

•Creating even slices or consistent sized cubes

•Removing flesh from skin

•Material for slicing (plastic blades are too thick)

Opportunities (not in any particular order)

•Masher for guacamole

•Scoop like original design

•Remove pit and mash

•Option 1: Slice and Cube (version for PW and PS)

Option 2: Separate functions for each brand

Discovery

Competitive Landscape

Development

Several prototypes were built to verify the pit remover, slice and scoop feature